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On this year’s Executive Summit we will explore the world of media that are tremendously enhanced by technological progress in Artificial Intelligence and Machine Learning. The event will be held in a ‘hybrid’ fashion; featuring in-person attendees and live presentations delivered virtually by our expert guest speakers.

Watch the key highlights of the Summit

About

Note : We will continue to monitor and be cognizant of evolving circumstances apropos the pandemic and may accordingly adapt the format of the event should the need so arise.

Organized as a hybrid event, at this year’s Executive Summit you will be joining physically and will be able to discuss and socialize with your peers. The speakers will join online and will be broadcasted to your venue. There will be ample room for meeting old and new friends and networking during dinner. 

You will be able to exchange ideas with your peers locally and participate in a global debate, broadcasted live from our studio in Amsterdam, where we will host a variety of insightful speakers. They will undoubtedly inspire interesting discussions around the table. 

Real Fake: Playing with Reality in the age of Artificial Intelligence

We will also be publishing our new book “Real Fake: Playing with Reality in the age of Artificial Intelligence”, that concludes our two-year study and comes with surprising answers about how to deal with this new media revolution. 

View the recording of Executive Summit 2020

Join the global debate

  • Should we look beyond the hype and alarmist views to reach for the game changing and rewarding business opportunities?
  • Why is it important to understand the technological possibilities and new tools for storytelling?
  • Why do humans choose to ‘play with reality’?
  • What are the business implications for everything from marketing and branding, to security, knowledge management, customer engagement and trust?

Speakers:

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Nina Schick

Author, Advisor and Speake

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Mikael Klintmann

Information Behavior expert

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Ronald Voorn

Media, Marketing and advertising expert

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Michiel Boreel

CTO Sogeti Group

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Menno van Doorn

Research Director SogetiLabs

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Agenda

14:30 – 15:00
All around Europe attendees will join the Reality Show at local venues. You will be welcomed by your host and will meet with the other participants at your physical table.
15:00 – 15:40
The live broadcast from the studio in The Netherlands will commence with a word of welcome by Sogeti’s global managing director Stefan Ek.
15:40 – 16:10
Together with our first guest speaker Nina Schick, investigative journalist and author of the book ‘Deepfake and the coming Infocalypse’ we will explore the risks of deepfakes, but also the opportunities for beneficial use of synthetic media.
16:10 – 16:30
Attendees will be invited to have a debate on the reality crisis and come up with some original ideas on how to respond.
16:30 – 16:40
Break
16:40 – 17:20
Our second guest is Mikael Klintmann, professor of sociology at the University of Lund, Sweden, and author of the book ‘Knowledge Resistance’.
17:20 – 17:40
The advantages of resisting knowledge and the learnings of how we deal with information will be the topic of this third round of debates. You’ll be asked to come up with fresh insights and ideas to follow up.
17:40 – 17:50
Break
17:50 – 18:30
Business opportunities of Synthetic Media and customer interaction. Our third guest, Ronald Voorn is a former chief marketing officer of Heineken and lecturer in advertising and consumer psychology.
18:30 – 18:45
Again, you’ll be asked to become creative and come up with out of the box ideas.
<strong>18:45 – 19:00</strong>
Closing thoughts
<strong>19:00 – Later</strong>
After all the food for thought the attendees will enjoy drinks and dinner at their local venues.Drinks & dinner

If you have any questions, please contact:

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Margo Langeweg

Executive Event Planner, Sogeti<br>Phone: +31622546440

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